Blackpool Rollercoaster Ad Has a Fishy Tale Behind it
A simple and open brief gave Andy and his team the room to create something excitingly innovative for the launch of the new 'leg-dangling experience over water'.
"We found the inspiration from the history behind the location of Fusion. The lake over which it is built has had fish in it for years and we thought it would be great to show the ride from their point of view. The idea is, as the fish have been there for a really long time, they watch the ride overhead and start to imitate it."
The unique ad was created using some rather interesting techniques. Cheetham said: "Rhyme animation from London worked on bringing the fish to life. A frame model of the fish was built. Real fish skin was pressed down and photographed digitally and the photo was then used to wrap around the wire frame to make the fish look real."
JWT has extensive experience in making ads for rides - the agency has worked with The Tussauds Group for 13 years - and in that time have discovered the key ingredient of a successful rollercoaster commercial. Cheetham explains: "Our company mantra is 'Show me the metal'. The punter has to see the rollercoaster or ride in the advert. The adverts can't use too many analogies."
Amanda Thompson, MD of Pleasure Beach, Blackpool, adds: “This is the biggest advertising campaign that Pleasure Beach has ever undertaken for a new ride and yet again it shows our faith in the resort."
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