Quick and Easy Ways to Boost Your Business Profits
Did you know that there are many little things you can do to your website, blog, sales letter or product that can drastically affect the size of your Paypal account? You see, there are a zillion and one products available on the internet - and so is the internet population! Making money online is all about the numbers. Because an internet marketer can have hundreds to thousands of visitors viewing his website everyday, even the smallest changes can increase their profits dramatically.
Branding: You can't afford to be to modest when you are trying to market your products on the internet. Your product and your website on the internet are like a small drop in a very large ocean. People's attention span is divided amongst millions of websites screaming for their attention. If you want to skyrocket your online profits, you must be a branded product! You see, the online world is slightly different compared to the real world. Some people might be afraid to blow their horn in public (or to tell others how much money they are making online). But online, you can write (almost) whatever you want on your sales copy or your profile page. The most important thing you must do is you must stand out from the rest of the crowd! If you've achieved success in sales, make sure you "flaunt" you Paypal screen shots before others. Do whatever it takes to let others know what's so good about you. Let them know that you are different. If you do things that are extraordinary, chances are, people will take notice and spread the word. One of the things you must remember about branding is that you must let others out there know what you specialize in. Take for example - Internet marketing blogs. If you search throughout the blogsosphere, you will see a hundreds of blogs out there titled Internet Marketing with ________ or_________'s blog on making money online. There are too many blogs with the theme make money online or Internet Marketing so the best way to stand out from the rest is to focus on a particular niche. If you are in to SEO and you are good at long-tail niches, you should let others know about it rather than just focus on a generic SEO branding. It is easier to go for a sub-niche rather than a generic niche. Use your imagination and brand yourself creative!
Graphical Enhancements: There are many people out there who actually ignore the appearance of their products. They would spend tons of money on their ghostwriters, their website, their autoresponder and even their work force, but the moment they neglect the appearance of their E-coveer, they lose many precious sales because their E-coveer for their Ebook isn't attractive enough. The truth would scare you - many DO judge a book by its cover. Mini-site banners are equally important as well. Imagine, the first thing people see other than the opening headline of the sales copy of landing page is the banner itself. Don't use just ANY banner. There are tons of PLR books out there that comes with the PSD file for the sales letter. You can also combine pictures together to make the appearance of the full package even more exciting.
Sales Copy Tweaks: In a sales copy, the most important aspect of the sales process is in getting the prospect's attention. Therefore, the headline is the most crucial aspect of the entire sales copy. After all, if the headline doesn't entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place! Often when people are looking through a sales copy, a lot of them do not read the sales letter line by line. They often scan through the sales copy and they arrive at the end just to see how much it costs. One of the best ways to reach out to those 'scanners' is to use graphics to tell a picture. For example: If you are selling a membership site that provides the best content for resellers to market themselves, you can tell them. "Would you rather catch small fishes with what you are doing now or buy this membership and your business will bring in nothing but big fishes?"
Maximizing Niche Market Profits: Here are 4 ways to tweak your site and you will be able to make more money from AdSense. 1. Use only one format when you are choosing your Adsense layout. The more consistent your design, the easier it is for people to click on your ads. Your goal is to try to 'mas' the ads to look more like links within the webpage. Sometimes, they may not fell that they are clicking on AdSense but at least it brings in more money. 2. Choose a color that blends with the background of your niche site. Once again, this also improves the clicks on the ads and hence, your income will increase as well. 3. Try and locate your AdSense ads where it is easier for people to see. Don't put them at places where people won't scroll too because that will prevent them from clicking them (or even seeing them for that matter). 4. Go for the relevant keywords in your ads. According to some experts, Google doesn't really care about your content - rather, it scans the title, description and the URL. One of the best ways to promote a product on a nich site is to use a 'review format'. Take for example - a movie. When someone goes online to read about the review, they will tend to believe the reviewer and keep their opinion in mind when they go to a cinema. Notice however that the person reading the review will probably believe what the reviewer is saying. They don't sit around wondering if the movie critic is getting affiliate commissions from telling people to watch the movie. Most of the time, internet marketers become too 'sales pitchy' when it comes to affiliate product recommendations. They don't realize that a simple and 'unbiased' review will easily sway a buyer's mind. If you were to talk about a product as though you were reviewing from a 'neutral' point of view, you will be able to get more relevant traffic to your affiliate programs. You should create titles for your post like - ABC product review, or a review on product XYZ. After all, people would rather trust a neutral party rather than a salesman.
Never Stop Testing: In a nutshell, you must never forget that Internet Marketing and niche marketing is all about numbers. You must never forget to get as much traffic as possible because no amount of tweaking will increase your sales by a lot if you don't have any traffic to begin with. We won't talk about getting traffic, but it is important to know that traffic is one of the most important aspects in getting sales. Once you have enough traffic, then tweaking and testing will improve your profits tremendously. Keep on testing your ads and your sales copy to ensure that you get the maximum results because a small change really can affect a lot in your business.
One can never stop learning and it is true knowledge is power, especially when it comes to Internet Marketing. I hope this little article has helped and will let you continue your growth.
www.theonlinebiznetwork.com, www.marinisgifts.com, www.onlinenichenetwork.com
About the Author:
Douglas Smith has been involved with selling online since 2001 and creator of numerous websites and also an ebay powerseller. Currently he runs htt://www.theonlinebiznetwork.com and http://www.marinisgifts.com
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